Brand Kit
Clear space
Be sure not to crowd the logo. When placing elements nearby, use the letter 'd' in the wordmark as a guide for spacing.
Symbol
The Lend symbol represents the connection between real-world assets and blockchain. Its two interlocking shapes embody stability, transparency, and the seamless flow of value between investors and tokenized real estate.
Partnership
When positioning dual logos in brand partnerships, apply the same principles as for clearspace. Use a 1pt line, extending from the top to the bottom of the symbol's height, as a divider between the two logos.
Colors
Our color palette reflects the brand's bold and futuristic identity. The cornflower blue serves as our primary brand color that captures attention and energy, while the darker neutrals provide depth, balance, and contrast. Together, they create a modern and recognizable visual language across all touchpoints.
#7088FF
CORNFLOWER BLUE
#1E1F20
EERIE BLACK
#F4F5F5
WHITE SMOKE
Typeface
Two font families are used across our range of communications: PP Neue Machina and Helvetica Now Display. Use PP Neue Machina for all the Headlines and Helvetica Now Display for all Lend brand communications.
